THE QUESTION

How can we create an inviting website for a wide client base? 



THE PROJECT

As lead creative, redesign the website of New Zealand healthcare and rehabilitation network provider, Solora.

Project created with the team at, Catch, a full-house agency based in Wellington, NZ. 

THE PROCESS

Through client meetings we were able to establish our client’s biggest concern: having a website that didn’t represent their wide range of users and their specific concerns. Working within our time and budget constraints, along with limited assets, our team created a site that represented all of Solora’s clients; the elderly, the young, the terminally ill and injured.  

Designing with our budget constraints in mind, I worked closely with our developer making sure what I was designing would be easy to translate into code. Our UX was kept simple, allowing the site to grow and get richer as our client’s funding grew.