Opentrons branding expansion

Opentrons is a open-source and accessible lab automation robot for the life sciences industry.  

I was brought on as the Principle Designer for the existing Opentrons brand. Over the period of a year, my role has been to spearhead the update of the entire Opentrons website while modernizing and expanding their current brand aesthetic. This covered creating a cohesive style for all print, marketing and digital assets.

Original color palette

Updated color palette

The original brand was developed quickly and consisted of a few colors, a gradient pattern, logo and light iconography.

The color palette has been brightened, which gives it the more modern feel Opentrons was looking for.

Updated iconography language

Printed materials

Marketing assets