THE QUESTION

How the heck do you brand mindfulness to teenagers?  



THE PROJECT

Mindfulness Inside Out (MIO) is a passion project of mine that combines my two loves: design and emotional intelligence. 

Mindfulness Inside Out provides free mindfulness training to teens and creates a platform for real conversations about real sh*t.  
THE PROCESS

Being your own client has its pros and cons. Pros being that you can work obsessively on it and explore every option, cons being that you can work obsessively on it and explore every option. 

I started the process by evaluating what I didn’t like about the mindfulness industry. Most of it is all peaceful and boring and absolutely flavorless. That does not fly with teens. Or me. 

I wanted something fun, bold, in your face that said all the things that funny friend who doesn’t have a filter says. 

Branding and responsive site all designed and coded by scratch.


INSTAGRAM STORIES
Teaser for the launch of Mindfulness Inside Out




BRANDING & WEB